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Guest Rating: 
3.8 / 5
The Best Western Premier Shaftesbury Hotel Piccadilly is located right in the heart of London. In the heart of theatreland, it offers the perfect location to explore London.
At the Best Western Premier Shaftesbury Hotel Piccadilly, you can be sure of warm and traditional hospitality. We have created a warm and friendly atmosphere of which we are proud. Free broadband internet access in all rooms round the clock. Perfectly situated in the hub of theatres, cinemas, nightclubs, restaurants (Angus Steak House is very close by) and bars, Chinatown with its oriental food delights, the famous planet Hollywood and the ever popular Soho for its famous nightlife are all in the local vicinity. Also minutes away are some of Londons most famous stores. Try Regent Street, Oxford Street or lively Covent Garden. Plus the underground stations of Piccadilly Circus and Leicester Square are just a few minutes walk away. The Shaftesbury has been fully refurbished as a boutique hotel complete with the luxurious features that our clientele demanded. Each new room has been lovingly graced with the comfort of mood lighting, broadband internet access, bathroom televisions, bathrobes, and more. Combined with comfortably sized public areas, our refreshment lounge, the Premier bar, conference facilities, & fitness room, the Shaftesbury provides the haven in central London for both the London traveller and business persons. The hotel, which takes its name from its famous location, has 67 bedrooms, which have been solely designed with your comfort and safety in mind. The hotel is fully air-conditioned and has been newly renovated with luxury fittings. Start your day with a quality Buffet Breakfast and unwind in the evenings at the hotel bar. The perfect place for meeting your guests. So weather you are planning a business visit, shopping trip or a weekend break, the Best Western Shaftesbury Hotel Piccadilly and its friendly staff look forward to welcoming you and offering you the hospitality you deserve and expect.
Important! Some policies may vary from these depending on your room, date and rate selection. Please check the room information when booking.
All children are welcome. All children under 2 years stay free of charge for cots. There is no capacity for extra beds in the room.
If cancelled up to 1 day before the date of arrival, no fee will be charged. If cancelled later or in case of no-show, the first night will be charged.
To cancel an existing booking please go to the Cancellation page.
VAT is included. Service charge is included. City/tourist tax is not applicable.
No parking available.
Pets are not allowed.
Wired internet is available in the hotel rooms and is free of charge. Wireless internet is available in public areas and is free of charge.
No deposit will be charged.
All children are welcome. All children under 2 years stay free of charge for cots. There is no capacity for extra beds in the room.
Payment Information (Multiple Bookings):
If you make a reservation for 9 rooms or more, The Premier Shaftesbury Hotel will charge your credit card with 25% of the total booking cost. This amount is non-refundable. The remaining 75% will be charged to your credit card 14 days before your arrival date.
Cancellation Policy (Multiple Bookings):
If you make a reservation for 9 rooms or more, cancellations made less than 28 days before arrival will result in The Premier Shaftesbury Hotel charging your credit card with the cost of the entire reservation.
Each room has been newly refurbished with the emphasis on comfort and relaxation. Furnishings are stylish but discreet. A range of Queen size and King size beds are available. All rooms have a free broadband internet access. Rooms also come equipped with Pay-Per-view movies, bathroom television (in most rooms), bath-robes, and many more luxury features. Bath Robes and Slippers are available on request. Room rate only.
Each room has been newly refurbished with the emphasis on comfort and relaxation. Furnishings are stylish but discreet. All rooms have free broadband internet access. Rooms also come equipped with Pay-Per-view movies, bathroom television (in most rooms), bath-robes, and many more luxury features. room rate only.
Each room has been newly refurbished with the emphasis on comfort and relaxation. Furnishings are stylish but discreet. All rooms have free broadband internet access. Rooms also come equipped with Pay-Per-view movies, bathroom television (in most rooms), bath-robes, and many more luxury features. There is a range of Queen and King size beds availble. Bathrobes and slippers are available on request. room rate only.
Each room has been newly refurbished with the emphasis on comfort and relaxation. Furnishings are stylish but discreet. All rooms have free broadband internet access. Rooms also come equipped with Pay-Per-view movies, bathroom television (in most rooms), bath-robes, and many more luxury features. room rate only.
Each room has been newly refurbished with the emphasis on comfort and relaxation. Furnishings are stylish but discreet. All rooms have free broadband internet access. Rooms also come equipped with Pay-Per- view movies, bathroom television (in most rooms), bath-robes, and many more luxury features. Ideal for Romantic Getaway, the room includes complimentary bottle of wine. Bathrobes and Slippers available on request. Includes a complimentary bottle of wine or Champagne in the room.
Each room has been newly refurbished with the emphasis on comfort and relaxation. Furnishings are stylish but discreet. All rooms have a free broadband internet access. Rooms also come equipped with Pay-Per-view movies, bathroom television (in most rooms), bath-robes, and many more luxury features. Bath Robes and Slippers are available on request. room rate only.
Pamper your beloved with the Shaftesbury's Romance Package in this Four Poster Suite, which includes full English breakfast in bed, a bottle of champagne, fruit basket, box of chocolates and flowers in the room on arrival.
Shaftesbury Premier Club Rooms enjoy a little extra of everything. A stay in a Club Room also affords you entry to the exclusive Shaftesbury Club Lounge, which offers all day tea and coffee, fruit and snacks, soft drinks, still or sparkling water and Wi-Fi access. Featuring a 32” plasma interactive television, free broadband internet access, air conditioning, designer bedding, lavish bed and duvets, comfortable bathrobe and slippers and fresh flowers. Room extras include: an evening turn-down service, complete with good night chocolate; mini-fridge with 2 complimentary soft drinks and mineral water; a microwave oven with crockery and cutlery; cookies; electronic safe; a half-bottle of wine; daily replenished fruit basket; and newspapers and magazines. Ensuring your stay is as stress-free as possible, a luggage porter service, an airline check-in service, express check-in and express check-out are all available.
Shaftesbury Premier Club Rooms enjoy a little extra of everything. A stay in a Club Room also affords you entry to the exclusive Shaftesbury Club Lounge, which offers all day tea and coffee, fruit and snacks, soft drinks, still or sparkling water and Wi-Fi access. Featuring a 32” plasma interactive television, free broadband internet access, air conditioning, designer bedding, lavish bed and duvets, comfortable bathrobe and slippers and fresh flowers. Room extras include: an evening turn-down service, complete with good night chocolate; mini-fridge with 2 complimentary soft drinks and mineral water; a microwave oven with crockery and cutlery; cookies; electronic safe; a half-bottle of wine; daily replenished fruit basket; and newspapers and magazines. Ensuring your stay is as stress-free as possible, a luggage porter service, an airline check-in service, express check-in and express check-out are all available.
Breakfast is served in the restaurant from 07:00 to 10:00 on weekdays and 07:30 to 10:30 on weekends.
How to reach us By car: The hotel is 100 yards up Shaftesbury Avenue from Piccadilly Circus approximately 1 mile north of Victoria and east of Marble Arch and Hyde Park. It is 20 minutes from the m4 and a40 (m) and 10 minutes from the City. By Air: Heathrow is less than an hour by car and the Heathrow Link Bus stops within a mile of the hotel. City Airport is 35 minutes away by car and the Gatwick Express at Victoria Station is 15 minutes by public transport. By rail: Victoria, Paddington, Waterloo, Charing Cross and Euston are all within one a half miles of the hotel and are about 15 minutes by public transport. By underground: There are 4 main underground stations close to the hotel: Piccadilly Circus, Oxford Circus, Tottenham Court Road offering the Central, Bakerloo, Northern, Victoria and Piccadilly Lines.
*Directions included in email booking confirmation
